AI Insights · Timothy · April 2025
Top 5 Season Pass Games on iOS in the UK: Q1 2025
Explore the performance of leading Season Pass games on iOS in the UK during Q1 2025, with insights into downloads, revenue, and active users.
The first quarter of 2025 saw significant activity in the Season Pass games category on iOS in the United Kingdom. Here's a detailed look at the performance of the top five games, based on data from Sensor Tower:
Color Block Jam from Rollic Games experienced a dramatic increase in weekly revenue, starting at $431 and reaching a peak of approximately $189.9K in late February. Weekly downloads also showed growth, peaking at 83K in early March. Active users increased steadily, reaching 246K by the end of March.
Township by Playrix maintained consistent revenue, averaging around $350K per week, with a slight decline towards the end of the quarter. Downloads started strong at 106K but gradually decreased to 27.6K. Active users peaked at 346K mid-quarter before settling at 256K.
Whiteout Survival from Century Games Pte. Ltd. showed a stable revenue trend, peaking at $510.9K in late February. Downloads decreased from 54.4K to 18.4K by the end of March. Active users remained relatively stable, ending the quarter at 169K.
Royal Match by Dream Games had a strong revenue performance, consistently around $1M weekly. Downloads remained steady, with a slight dip to 19.8K by the end of March. Active users showed a decline from 537K to 499K.
8 Ball Pool™ by Miniclip.com saw weekly revenue fluctuate between $73K and $107K. Downloads decreased from 32.7K to 14.2K, while active users showed a recovery towards the end of March, ending at 311K.
These insights highlight the dynamic nature of the mobile gaming market. For more detailed analytics, visit Sensor Tower's website.
